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Getting the sale: How MTW:ED increased subscriptions by 33%

Last month I re-built and re-launched MTW:ED, a expiring domain name data web-service. In terms of the data that MTW:ED collects, nothing has changed. The aim of the re-make was simple: make it easier for both new and existing subscribers to see what MTW:ED does, access MTW:ED’s data and ultimately subscribe to the service. READ MORE

Tracking Visitors’ Mouse Movements

You probably already know about those services which let you track where a visitor clicks on your site. They are great in determining which utilised parts of your site are most “active”. However, albeit important, clicking is just one component of user interaction. READ MORE